Apple Innovation Day

Project Overview

The internal company event ‘Apple Innovation Day‘ was organised for Apple and other partners and business stakeholders. The objective of this 2 day event was to present innovation in technology and digital to make more informed decisions and excel within this area.

As a digital expert I managed all activities connected with the event:

  • Teams of UX/UI designers and developers to create required assets
  • Assets designed for print in order to visualise them to the stakeholders
  • Digital content for presentation and different devices were used to demo innovative solutions
  • I managed all changes and last minute tweaks in the digital assets
  • Proofread all assets and ensured the case studies are excellent
  • Relationships with 3rd party suppliers


In the event, the company presented:

  • Machine Learning for Galderma
  • Alexa and Google Home devices including programming
  • Component-based templates for web-builds for Nestlé
  • In-store applications for Santander
  • Pixel-perfect craftsmanship for Rolex
    and digital workflow including multiple stakeholders
  • Digital Advertising Innovation and Trends (Programmatic DCO)
  • Connected devices – Nespresso Prodigio – demonstration
    involving mobile phone system controlling the screen
  • Very short timeline taking into account complexity and innovative approach
  • Multiple content initiatives and teams to coordinate

Being adaptive to ongoing changes
Document all changes and introduce a versioning system to avoid mistakes
Manage the teams effectively and communicate clearly about expectations


Having managed the event for one of our largest clients (Apple) was an exciting experience. I was working in an extremely fast paced environment and managed the ongoing changes successfully. I collaborated with a team of fantastic colleagues who went an extra mile by completing all required work within such a short timeframe! All pixel-perfect assets had to be delivered in an excellent way prior the event. After all, presenting our findings and digital innovations to the Apple stakeholders was a rewarding moment.


Key Statistics
  • 6 key case studies
  • 2 day event
  • Stakeholders from Apple from the UK, Europe, Asia and the US