Adobe is the company who help customers create, deliver and optimise content and applications. It’s changing the world through digital experiences.
The aim of the project was to develop a creative concept and build the rich display advertising ads based on the video content: Introducing Adobe Experience Cloud.
- Short timings to deliver the display ads
- Brand consistency across multiple campaigns
- Incremental approach to development. The creative concept had been developed before the video was supplied. After receiving the video content, the development team was briefed.
- Ensured all rich media ads comply with the previous campaigns in terms of brand consistency, styling and functionality.
I managed a cross-functional team consisting of a senior designer, developers and offshore QA team. Implementation was managed in collaboration with the ad serving platform DoubleClick (Google) and distributed across various channels.